In creating a new visual brand for the RAH Research Fund we looked to the double helix for inspiration.
The new brand serves as a symbol of life, of humanity, unity and medical research.
Our collective vision was to evolve the brand to one that highlights the human element of the RAH Research Fund. A brand that is easily recognised; that connects and engages the community, instils a sense of pride and represents improved health, wellbeing and hope. The simple helix inspired logo is vibrant and engaging; contemporary and colourful while being respectful of the organisation’s rich heritage.
We hope the new brand will bring a smile to the faces of RAH patients, volunteers, staff and our dedicated supporter community.